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Sculpted from over a decade of engineering advancement and a rich lineage of predecessors, the new Vanford tests the boundaries of technology and engineering found in spinning reels. Built upon a CI4+ body for both a lightweight feel and carbon rigidity, the Vanford incorporates a MagnumLite (MGL...

Sienna is a well-balanced, high performance built reel at an amazingly affordable price. Incorporating the Propulsion Line Management System for longer casts and reduced wind knots, the Sienna uses Super Stopper II for instant anti-reverse with no back play. Available in a sizes suited for everyt...

The Smoothest most efficient drivetrain in a spinning reel is now even smoother and more efficient with improved durability. Introducing the Shimano Stella FJ. The new MicroModule II provides a new ideal gear design and gear teeth surface for amazing smoothness and nearly twice the strength of Sh...

The Biomaster SW not only features the highly sought Stella and Twin Power SW technologies but it also comes with a more friendly price tag. It comes in a choice of High or Performance gearing with cold-forged gears, and also features X-Ship, six shielded A-RB Bearings and one roller bearing. 11-...